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Citizens who are interested in the continuing struggle to retain our Second Amendment Rights are well aware of Mayors Against Illegal Guns (MAIG) and Moms Demand Action For Gun Sense In America (Moms Demand). The two groups sit at the top of the heap of a foundering citizen control movement in the United States which is losing ground at every turn, and which is being met with massive non-compliance even when they do manage to ram laws down the throats of the citizenry.

While most gun control groups are dying for lack of interest and funding, MAIG and it’s fully-owned campaign, the “grassroots” Moms Demand, are different in that they are funded by Bloomberg’s personal fortune.

Unfortunately for Bloomberg, both MAIG and Moms Demand have earned horrible public reputations.

We’ve lost track of the MAIG mayors who have gone to prison for various felonies (including gun violence), and the group has been hemorrhaging membership in recent years. It is a dying brand, and has become a punchline.

Moms Demand has impressively managed to immolate it’s brand in a little more than a year, thanks for the group’s propensity for soviet-style “big lie” propaganda, an obvious and nearly complete ignorance of firearms, and their obvious and unashamed drive for an outright prohibition of firearms.

Bloomberg, bless his heart, seems convinced that the real problem is his marketing, and so he’s sinking $50 million dollars to launch yet another citizen control group, Everytown for Gun Safety.

In his first major political investment since leaving office, former New York City Mayor Michael Bloomberg announced plans to build a nationwide network aimed at curbing gun violence and battling the National Rifle Association, according to published reports.

Bloomberg told the New York Times that he is planning to spend $50 million this year to establish the grassroots gun control lobbying group, called Everytown for Gun Safety.

The new organization will encompass two other Bloomberg-funded gun control groups – Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America – and will first take aim at expanding background checks for gun buyers both at the state and national levels, according to the Times.

Everytown for Gun Safety will borrow from some of the NRA’s field operation tactics to grow influence, targeting mothers and other women that might be swayed on gun issues. The group has already targeted 15 states across the country with varying views on gun control, with the goal of recruiting 1 million new supporters.

Bloomberg’s Achilles heel is that he thinks that a) authoritarianism is the solution for every problem, and b) that throwing more money at the issue is how to make authoritarianism palatable. What he doesn’t seem to be able to grasp despite his considerable business success is that many and perhaps most Americans aren’t driven primarily by money, but by a love of liberty and individual sovereignty.

Fabricating yet a third citizen control group to convey the same failed message isn’t likely to lead to success, though it very well may succeed in helping marginalize some of the other other older, failing gun control groups and drive them out of business entirely.

In the end, new brands for bad products always fail.

Make sure you read the NY Times article on this story as well, especially the final stunning paragraph where Bloomie thinks he has, beyond the shadow of a doubt, “earned” his way into Heaven.

Yeah. Good luck with that.