The more obnoxious elements of our community celebrated “Starbucks Appreciation Day” in such a way as to put the company in a no-win situation, and this is the result:

Starbucks Corporation is about to become less friendly with its firearm carrying clientele. While they aren’t banning the carry of firearms in their stores, they are making it clear that customers with firearms, whether carried openly or concealed, are unwelcome.

According to an internal document dated 9/16/2013, Starbucks Coffee stores will “request that Starbucks customers not bring weapons into our stores.” The request will come in the form of an open letter from Starbucks CEO Howard Schultz to national media outlets that will be shared Thursday, 9/19/2013.

There will be no official policy changes and there will not be any signs posted making Starbucks “gun free zone,” but our community’s singling out of the national chain for high-profile open carry made them a symbol, and put them in a no-win situation. As MAC noted at The Bang Switch, SAD slapped an ally in the face.

To show our appreciation, our community does the exact opposite of what we’ve been asked to do by a 2nd Amendment friendly business. We organize a national rally to bombard Starbucks stores across the nation with armed gun rights advocates. As a result, their Facebook page has been absolutely overrun with posts from people on both sides of the debate posting their political views, links to news stories, images people walking around armed in front of coffee shops, etc. We’ve drug Starbucks smack dab into the middle of the debate and put them on the spot against their explicit wishes.

Be thankful that the letter is as far as they’re going. The letter appears to be a pressure relief mechanism, without actually changing policy.

Update: Starbucks has posted their open letter:

Posted by Howard Schultz, Starbucks chairman, president and chief executive officer

Dear Fellow Americans,

Few topics in America generate a more polarized and emotional debate than guns. In recent months, Starbucks stores and our partners (employees) who work in our stores have been thrust unwillingly into the middle of this debate. That’s why I am writing today with a respectful request that customers no longer bring firearms into our stores or outdoor seating areas.

From the beginning, our vision at Starbucks has been to create a “third place” between home and work where people can come together to enjoy the peace and pleasure of coffee and community. Our values have always centered on building community rather than dividing people, and our stores exist to give every customer a safe and comfortable respite from the concerns of daily life.

We appreciate that there is a highly sensitive balance of rights and responsibilities surrounding America’s gun laws, and we recognize the deep passion for and against the “open carry” laws adopted by many states. (In the United States, “open carry” is the term used for openly carrying a firearm in public.) For years we have listened carefully to input from our customers, partners, community leaders and voices on both sides of this complicated, highly charged issue.

Our company’s longstanding approach to “open carry” has been to follow local laws: we permit it in states where allowed and we prohibit it in states where these laws don’t exist. We have chosen this approach because we believe our store partners should not be put in the uncomfortable position of requiring customers to disarm or leave our stores. We believe that gun policy should be addressed by government and law enforcement—not by Starbucks and our store partners.

Recently, however, we’ve seen the “open carry” debate become increasingly uncivil and, in some cases, even threatening. Pro-gun activists have used our stores as a political stage for media events misleadingly called “Starbucks Appreciation Days” that disingenuously portray Starbucks as a champion of “open carry.” To be clear: we do not want these events in our stores. Some anti-gun activists have also played a role in ratcheting up the rhetoric and friction, including soliciting and confronting our customers and partners.

For these reasons, today we are respectfully requesting that customers no longer bring firearms into our stores or outdoor seating areas—even in states where “open carry” is permitted—unless they are authorized law enforcement personnel.

I would like to clarify two points. First, this is a request and not an outright ban. Why? Because we want to give responsible gun owners the chance to respect our request—and also because enforcing a ban would potentially require our partners to confront armed customers, and that is not a role I am comfortable asking Starbucks partners to take on. Second, we know we cannot satisfy everyone. For those who oppose “open carry,” we believe the legislative and policy-making process is the proper arena for this debate, not our stores. For those who champion “open carry,” please respect that Starbucks stores are places where everyone should feel relaxed and comfortable. The presence of a weapon in our stores is unsettling and upsetting for many of our customers.

I am proud of our country and our heritage of civil discourse and debate. It is in this spirit that we make today’s request. Whatever your view, I encourage you to be responsible and respectful of each other as citizens and neighbors.


Howard Schultz