Open carry has been getting tons of bad press over the past year or so, largely thanks to long gun open carry activists in Texas who have no idea how to successfully wage a public relations campaign.

There are, however, open carry groups who are doing a really good job of normalizing open carry, by showing that open carriers are normal people who just happen to be open carrying a firearm. The group in this video is one of those groups.

We can choose to disagree on whether or not open carry is a good decision from the tactical and/or political perspectives, but one thing is for certain: this kind of open carry demonstration isn’t going to be fodder for gun control groups. It is, in fact, the kind of open carry normalization that they hope no one ever sees.