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In terms of numbers, Moms Demand Action For Gunsense In America and Everytown for Gun Safety are hardly worth your attention.

The National Rifle Association’s annual meeting in Indianapolis earlier this year was viewed as a personal affront to Moms Demand front-woman Shannon Watts. Watts hails from the wealthy Indy suburb of Zionville, where the average household income is over $108,000 a year and the population is whiter than an albino Klan meeting in a bleach factory.

Watts was determined to hold a massive counter-protest, drawing Moms Demand Action and Everytown For Gun Safety supporters from across the country, and turnout was… light, to put it mildly.

I know. I was there.

When you subtract her armed security guards and the driver of her armored SUV—Watts is more than a little hypocritical—the crowd numbered less than 150 sad souls, many of whom were brought in on Michael Bloomberg’s dime as either staff or speakers.

Perhaps that is the reason that Watts had to change her group’s name from the original One Million Moms For Gun Control.

150 Or So Moms For Gun Control, while accurate, just wasn’t going to get the job done.

Watts—a high-priced public relations executive that formerly worked for Democrat candidates and agrochemical and agricultural biotechnology giant Monsanto—knows that gun control is a dying issue in the United States. The few gun control groups that haven’t closed their doors in recent years due to a lack of funding exist solely due to their being funded by a handful of ultra-rich liberal donors.

Because Watts can’t produce actual numbers at protest rallies—protests even in large metropolitan areas typically number between 4-20 people including paid staffers—Moms Demand has relied almost entirely upon social media, sympathetic mainstream media coverage, and left-wing political blogs to attempt the online bullying of retailers to ban firearms (open carried or concealed) in their stores.

On Facebook no one can tell how insignificant a protesting group really is, and so Moms Demand—which can’t boast of a single dues paying member—can digitally punch well above its weight.

Watts, using Michael Bloomberg’s $50 million donation to this vanity project, has hired high-end public relations firms to craft a strategy and slick advertising. They’ve used free and earned media wisely, if deceptively, and have parlayed the provocative photo of a single person into an assault on the Second Amendment rights of all Americans.

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