Many years ago when I played high school football—okay, when I stood on the sidelines and watched better athletes play high school football—I noticed something about human nature.

During those games where one team was clearly dominant, there often came a point where you could tell that the losing team had their spirits simply broken. They didn’t get off the ball with any enthusiasm, let themselves get pushed all over the field, and losing players soon began amassing minor sprains and bruises to get out of the game. They’d all but forfeit the games, and had basically stopped showing up.

I’m starting to see that same sort of going-through-the-motions-but-out-hearts-aren’t-in-it behavior at Moms Demand Action protests, now that they know that Kroger supermarkets aren’t remotely impressed with the gun prohibitionist’s attempts to bully the retailer into banning firearms.

The group’s latest attempt to bully Kroger in Michigan attracted just eight tired souls.

A small group met this morning in front of the Frandor Shopping Center Kroger to demand the grocery chain ban customers from openly carrying guns in its stores.

The eight women, including East Lansing resident Linda Brundage, asked shoppers to shop elsewhere until Kroger prohibits customers from openly carrying guns. Protesters were members of the nationwide Moms Demand Action For Gun Sense in America. Brundage heads the group’s mid-Michigan chapter.

Shoppers responded to Brundage and her fellow control freaks by ignoring them and filling their shopping carts. Since Moms Demand began their attempt to bully Kroger was answered by the supermarket chain telling them to go pound sand, Kroger’s profits have soared a stunning 21-percent.

Moms Demand hasn’t won a single battle in their roughly year-long war to get firearms banned by major retailers and restaurant chains. Their protests have resulted in some obscure press releases issued by companies that asked customers not to bring firearms to their stores, which resulted in Moms Demand’s delusional harpies counting coup and moving on to another chain to harass.

Here in reality, however, their year of spending Michael Bloomberg’s millions hasn’t resulted in an actual policy change at any of the stores that Moms Demand tried to bully.

Not a single chain has put up a single sign prohibiting the carry of firearms as a result of Moms Demand’s protests.

Not. One.

I’m not sure what Michael Bloomberg is paying Shannon Watts, but he’s clearly paying her too much.