Conan! What is best in life?

“To crush your enemies — See them driven before you, and to hear the lamentation of their women!”

It has to be excruciatingly painful for Moms Demand Action propagandist Shannon Watts to see a news report noting that trap shooting is the fastest-growing high school sport in Minnesota, and that interest in the sport is rapidly spreading to other states.

It has to be crushing to see that the mildly anti-gun parents that are her recruiting targets are utterly changing their minds after their eyes are opened to the fact that shooting is safe, empowering, and enjoyable.

At the championship, held at a range 130 miles northwest of the Twin Cities, contestants fired 12-gauge shotguns at inverted orange saucers flying 42 miles per hour. The five-person squads that came closest to exploding 100 targets in 100 tries advanced to the state tournament.

Zac Olson, 15, used a SKB Century III 12-gauge as a member of the Lakeville South High School team, which he joined after an injury ended a budding gymnastics career. “All you need to do is practice,” he said, wearing the team’s black-and-khaki vest. “You don’t have to be super fast or super strong.”

His mother, Courtney Olson, went from being repulsed at the thought of guns in their house near Minneapolis to buying Zac the $1,400 shotgun and a $600 Glock 17 to nurture his newfound interest in becoming a police officer. “To see your kid this happy is incredible,” she said.

Most of all, it has to nearly send Watts into a sputtering rage to discover which news outlet is showing just how badly she is failing at her job.

This is frankly humiliating for Watts, to see her own boss’s news outlet trumpeting the fact that she’s failing to sell what she calls “gun sense” to the masses. The public relations executive Watts is the favorite of her small handful of die-hard supporters, but more and more data shows that gun ownership is on the rise at every level, across gender, race, age, and social boundaries.

She’s failing to sell her product of “gun control.”

Can she be long for her job?