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As they do on any given day, moviegoers packed a theater expecting to watch a blockbuster shoot-em-up movie.

Instead, they were unknowing participants in a prank/experiment by States United to Prevent Gun Violence and Grey New York to gun-shame them for liking Hollywood movies they know aren’t real. As they settled into their seats and the lights dimmed, instead of seeing a fictional movie, the audience was shown graphic real-life footage of unintentional shootings, suicides and homicides.

“In 2015 alone, there were almost as many mass shootings as there were calendar days,” Julia Wyman, executive director of States United to Prevent Gun Violence, said in a statement. “Our goal with #GunCrazy is to showcase the need for society as a whole to re-sensitize themselves to the gruesome consequences of gun violence. We encourage people to watch and share this educational PSA featuring first-hand reactions to real footage. Help us continue to bring widespread awareness to this issue and reignite the dialogue about our national crisis.”

The message displayed at the end of the disturbing experiment read:  “We need to change the way we look at guns. We would be crazy not to.”

WARNING: This film contains extremely graphic footage

Gun owners don’t need a reminder of how guns can and do harm people, it’s the reason we carry.  And innocent movie goers should not be ashamed for enjoying a fictional movie where the good guy saves the day… most often with a gun.

The only thing these groups were able to prove with their sick experiment is to show once and for all who is truly gun crazy.

Gun Crazy