Retired Army Ranger, Black Rifle Coffee Company partner, and wildly politically incorrect Mat Best, who routinely churns out hilarious military-themed videos online, put out a new video Friday that is going viral.

“Today will start Memorial Day Weekend. May we walk in the memory of those who forever hold the burden of our freedoms,” Best said in his post.

The video, called “Brotherhood: I Choose Life”, quickly spread like wildfire across social media.

Watch: