After filing for bankruptcy in March, it was unclear what would happen to Gander Mountain.
On May 1, however, Camping World Holdings, Inc. purchased the company’s name, leases, and employees. A liquidation company purchased current Gander Mountain inventory.
Here are some of the new updates taking place with the sporting goods store:
Firearms
Gun owners across the nation have wondered how the company’s change would impact them. One Twitter follower tweeted Lemonis and asked him if firearms would be sold at the new Gander Mountain company.
It was the biggest category and won't go away. More assortment and better pricing https://t.co/DFntYcfVdy
— Marcus Lemonis (@marcuslemonis) May 13, 2017
Guns will still be sold at Gander Mountain but there will be an even better selection with better pricing. Win-win, right?
Totally agree https://t.co/N7pPXsvq4i
— Marcus Lemonis (@marcuslemonis) May 17, 2017
Now the question becomes whether or not the indoor range will still exist, and if so, what the pricing will be.
Name Change
Lemonis and his team decided to change Gander Mountain’s name to Gander Outdoors. It’s a smart business move, from a marketing and public relations standpoint. Hardcore Gander Mountain fans will know the Gander name and still shop there but changing the second part of the name lets others know it’s a new company with new leadership.
Logo Contest
In order to entice Gander Mountain fans, Lemonis has decided to hold a logo contest for the new company name, Gander Outdoors. The winner will receive $25,000 for designing the winning logo.
WIN 25k by designing the company's new logo. Enter with your new logo for Gander Outdoors by submitting to me at [email protected]
— Marcus Lemonis (@marcuslemonis) May 12, 2017
Here are some of the recent contest entries:
@marcuslemonis pic.twitter.com/zscDofM0Rr
— INDY (@DavidoffCigar) May 14, 2017
— اBeFit (@anatriess) May 14, 2017
https://twitter.com/p1_signs/status/863458254080409603
https://twitter.com/ImrtstcTony/status/863437923068325888
So far, it seems as though Lemonis has a couple of favorites:
Like this one a bunch @GanderMtn pic.twitter.com/VZx5dPoegV
— Marcus Lemonis (@marcuslemonis) May 13, 2017
Now this is different and outside the box @GanderMtn #GO #ganderoutdoors pic.twitter.com/jpYYLx8sQI
— Marcus Lemonis (@marcuslemonis) May 12, 2017
New @GanderMtn #GO logo ideas pic.twitter.com/UdvjaE2wV2
— Marcus Lemonis (@marcuslemonis) May 12, 2017
New @GanderMtn #GO logos pic.twitter.com/lyJSqOCrzG
— Marcus Lemonis (@marcuslemonis) May 12, 2017
Think you have an idea for a great Gander Outdoors logo? Submit your idea to Lemonis!
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