Mossberg seems to be the next company rushing to capitalize on the Robertson family marketing juggernaut, and considering the fact that the company and the show are built around duck hunting, it is rather surprising that such a collaboration hasn’t occurred sooner.

CNN being CNN, of course, the cable news network skipped over the shotguns that will be the bulk of the marketing and sales focus of the collaboration to focus on fear-based sensationalism:

The family-owned business at the center of the hit TV show “Duck Dynasty” has launched its own line of guns.

The gunmaker Mossberg has teamed with Duck Commander, the company owned by “Duck Dynasty’s” Robertson clan, to release nine different shotguns, as well as two semiautomatic rifles and a semiautomatic pistol.

Mossberg has begun shipping some of the shotguns to distributors, according to spokeswoman Linda Powell. She declined to name specific retailers that will carry them.

CNN skipped over showing the nine shotguns that are the focus of the four commercials the family has cut, to instead show pictures of  the Mossberg 715T .22LR rifle and pistol. They focused like a laser on these rimfire .22LRs because they look similar to AR-15 style rifles, even though they have different operation systems, magazines, and very little (and perhaps no) parts commonality.

The “military style designs” that CNN’s Aaron Smith focuses on is little more than a redressed Mossberg 702 Plinkster, hoping to pick up a share of the tactical market.

Terrifying, isn’t it?

CNN’s inherent bias is further displayed in their curious choice of a bizarre “related” link embedded in the story, shown in the screen capture below.

None of the firearms in the Mossberg/Duck Commander collaboration are military arms, nor are they remotely related or compatible with the Slide Fire marketing gimmick they’d previously fallen for and linked.

Of course, the cable news network don’t seem to be interested in facts, just in sensationalism.

After all… this is CNN.