Moms Demand Action From Illegal Mayors In Everytown (MDAIME) promised to bring all their power and might to bear at the Target shareholder’s meeting… and what a display it was.

About a dozen women gathered downtown outside the Target Corp. shareholder meeting at Union Station to call on the company to prohibit the open carry of guns in stores.

Moms Demand Action for Gun Sense in America, the group advocating for gun reform, called the gathering a “stroller jam,” though there was only one stroller for much of the protest.

The event comes after several Open Carry demonstrations in North Texas that drew dozens of people bearing arms who are advocating for the open-carry of handguns.

Their figure of “about a dozen” means that  even including paid Moms Demand staffers, the unwilling captive in the stroller, and a couple of homeless guys that were likely bribed to hold signs for the photo op, they barely got to 13 people.

It’s an entirely sad display by a self-important group of elderly white women who want to impose their fear and ignorance on the rest of the nation.

Target would seem to have a simple business choice to make here. As a publicly traded company, they have a duty to their stockholders to avoid making decisions detrimental to their business.

While Moms Demand and Everytown are indeed shrill and have the sympathetic ear of the media, the simple fact of the matter is that they represent an inconsequential fraction of the overall U.S. population, and if Target ticks off the estimated 80-100 million owners of firearms, it will have a real impact on their bottom line.

North Carolina alone has far more paid licensed concealed carriers (275,000+) than Moms Demand Action has free Facebook “Likes” (179,000), and while the number of gun owners continues to rise and diversify, the conjoined twins of gun control, Moms Demand/Everytown, have an anemic growth rate suggesting they are about to plateau.

If Target is smart, they’ll follow the lead of the companies that came before it, and issue a toothless statement asking customers to leave their firearms at home without taking steps to post their businesses, the same way that Starbucks, Jack in the Box, and other groups have done.

Target executives have a fiduciary duty to avoid taking actions that would hurt their stockholders. Unless they want to wind up in court, they need to tread very carefully with their decision.