Another company has decided to take matters into its own hands and will no longer sell firearms and ammunition to customers under the age of 21, following the school shooting in Parkland, Florida where a 19-year-old gunned down 17 people.

L.L. Bean, which specializes in outdoor gear and apparel, made the announcement on Twitter Thursday after a “superfan” asked the retailer to change its policy.

The Maine-based company reportedly has 37 stores spread across the 17 states. However, only its flagship store in Freeport has a license to sell firearms. Even there, its selection is limited.

L.L. Bean’s online store also does not sell firearms of any kind. Although, it does sell some firearm accessories

While the company likely doesn’t bring in a lot of revenue from firearms sales, it sounds like it’s about to bring in even less. Customers, not just in Freeport, have announced they will no longer be shopping at L.L. Bean, in response to its new policy.

The company is the fourth major retailer this week to announce it will no longer sell firearms or ammunition to those under 21. The first was Dick’s Sporting Goods, which also said it would ban the sale of so-called assault weapons and high-capacity magazines to all customers, regardless of age. Walmart quickly followed suit, as did Kroger, the owner of Fred Meyer general stores.

This list is likely to grow in the next couple of weeks as more and more companies cave to liberal demands. A number of companies have also cut ties with the NRA, including Delta and United airlines, Enterprise, and MetLife.

So far, it’s going not well for them.

Alienating millions of Americans will have that effect.