Another company has decided to take matters into its own hands and will no longer sell firearms and ammunition to customers under the age of 21, following the school shooting in Parkland, Florida where a 19-year-old gunned down 17 people.

L.L. Bean, which specializes in outdoor gear and apparel, made the announcement on Twitter Thursday after a “superfan” asked the retailer to change its policy.

In the wake of this shooting we have reviewed our policy on firearm sales, and we will no longer be selling guns or ammunition to anyone under the age of 21. ^kw

— L.L.Bean (@LLBean) March 2, 2018

The Maine-based company reportedly has 37 stores spread across the 17 states. However, only its flagship store in Freeport has a license to sell firearms. Even there, its selection is limited.

https://twitter.com/LLBean/status/968883345793961985

L.L.Bean only sells firearms specifically for hunting and only in our ME store after comprehensive background checks in compliance w. State/Fed law. We do not sell assault-style firearms, high-capacity firearms, bump stocks or handguns of any kind.^jet

— L.L.Bean (@LLBean) March 2, 2018

L.L. Bean’s online store also does not sell firearms of any kind. Although, it does sell some firearm accessories

While the company likely doesn’t bring in a lot of revenue from firearms sales, it sounds like it’s about to bring in even less. Customers, not just in Freeport, have announced they will no longer be shopping at L.L. Bean, in response to its new policy.

In Maine ? Expect to see less traffic from me and my family. Caving into the weak left is a decision of weakness. Bye.

— Deplorable & Fed-Up ❌ (@kdealaey) March 2, 2018

https://twitter.com/wsj7707/status/969559451236753408

The company is the fourth major retailer this week to announce it will no longer sell firearms or ammunition to those under 21. The first was Dick’s Sporting Goods, which also said it would ban the sale of so-called assault weapons and high-capacity magazines to all customers, regardless of age. Walmart quickly followed suit, as did Kroger, the owner of Fred Meyer general stores.

This list is likely to grow in the next couple of weeks as more and more companies cave to liberal demands. A number of companies have also cut ties with the NRA, including Delta and United airlines, Enterprise, and MetLife.

So far, it’s going not well for them.

POLITICO/Morning Consult: “All companies who cut business ties with the NRA last week saw their public opinion decline this week.” Cc: @united pic.twitter.com/W3XrWgMm7s

— Guy Benson (@guypbenson) February 28, 2018

Alienating millions of Americans will have that effect.