WaPo's History of AR-15 Ads Falls Flat

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Bearing Arms' Cam & Co
March 27, 2023

The Washington Post's "analysis" of nearly 50 years of advertisements for the AR-15 misses the mark in many ways, particularly if the paper's goal was to portray the industry's marketing of modern sporting rifles as something nefarious. As Cam details, from the beginning the utility of the MSR was a key selling feature, even as consumer concerns shifted from hunting to self-defense over the decades.