From time to time, single friends of mine confided in me that they’ll use pictures of them with guns as profiles for dating apps. Their reasoning was that it served to filter out the women who were going to be politically incompatible with them pretty early. After all, if the women in question saw them with a gun and still wanted to communicate, it probably meant they had no problem with firearms.

Yes, some dating sites allow you to list your political affiliation, but a gun in a profile picture is a much faster way and isn’t as likely to be skimmed over.

This is especially important since matters of politics–particularly gun rights–can be a deal-breaker that pops up after emotions have gotten involved.

On the dating app Bumble, however, it doesn’t matter. You can’t use a firearm in your profile pic anymore.

If the sexiest thing about you is your gun collection, you’re out of luck in more ways than one. Yesterday dating app Bumble announced in a blog post that images of guns are henceforth banned across the platform: “As mass shootings continue to devastate communities across the country, it’s time to state unequivocally that gun violence is not in line with our values, nor do these weapons belong on Bumble.” No more macho hunting photos! No more sinister basement gun selfies! It’s the end of a dumb era.

There are millions upon millions of pictures of people with their guns on the internet. Absolutely none of them have anything to do with “gun violence” in any way, shape, or form.

And it’s not just pictures of guns getting axed either.

Eventually, Herd told the newspaper, Bumble plans to filter out mentions of guns in the app’s written text, too. She pointed to problems tied to a lack of moderation on other social networks.

“Compared to what’s going on with Facebook and Twitter, we take a very proactive approach,” Herd told the Times. “If I could police every other social platform in the world, I would.”

What Bumble’s decision actually boils down to is an attempt to shame gun owners into hiding in the gun closet. The only exception is military and law enforcement personnel who have photos of them holding firearms while in uniform.

Bumble founder Witney Wolfe Herd did mention that sport shooters can appeal and have gun photos used, though who exactly is classified as “sport shooters” is still up for debate.

Who cares if it’s an aspect of your life? Who cares if it’s important to you? Who cares if it’s part of how you earn your living without being a police officer or in the military?

None of that matters. Not to Bumble.

No, they want to promote a “safe” environment. However, that argument is complete and total bull.

It’s bull for the simple reason that anyone using a dating app to find people to hurt aren’t about to put a gun in their profile picture. They’re going to try and look harmless, like they’re not even thinking about a weapon, like they’re someone who couldn’t hurt an animal even if they were starving to death.

They’re not going to show you the gun they’re going to use to shoot someone. It would be like Jack the Ripper showing his knife collection. It just doesn’t hold water.

No, Bumble made this decision so it could virtue signal. It wanted to share that the corporate leadership is thinking the right things. That’s it.

So, they make up a rule about guns in profile pictures. They give a bunch of lip service about safety while doing nothing but scoring political points.