Comedian Sacha Baron Cohen is making headlines right now. What else do you expect to happen when you somehow dupe several pro-gun voices to advocate for small children to carry guns? Only a fool wouldn’t see that one blowing up quickly once word got out.

However, it’s good to know that not everyone fell for Cohen’s schtick.

A California gun store owner said on Wednesday he kicked Sacha Baron Cohen out of his shop after the comedian attempted to trick him into thinking he was a Hungarian immigrant looking to buy a gun.

Norris Sweidan, the owner of Warrior One Guns & Ammo, said Cohen came into his Riverside, Calif., store in full costume and with a film crew early last year. As soon as Cohen spoke to Sweidan he recognized the comedian and told him he wasn’t welcome in the store.

“He comes in, off the bat you can see in the video I’m looking like, this guy does not look like a Hungarian immigrant, tight ass leather pants, a beard, it just didn’t fit,” Sweidan told Fox 11 after sharing security footage of the encounter with them. “The moment his words came out of his mouth I was like this guy is full of s—t. I’m looking at the producer, and I’m just like, am I being fooled right here? And I just kept looking at the guy and I was like you’re Borat. As soon as I said that his eyes just looked at me like, and he did a turn right out the door.”

After Cohen left the store, his film crew remained and Sweidan attempted to ask them what they’re doing. When they refused to answer, Sweidan said he kicked them out.

Of course, this makes me wonder how many other people may have spotted Cohen early.

Good on Sweidan for catching on quickly. I don’t know if Cohen was attempting to try and trap Sweidan into a similar situation as what was published or he was trying something different, but let’s be honest, it wasn’t going to be something that would paint gun owners in a positive light.

The fact that Cohen got all the footage he did is problematic for the gun rights movement, to say the least. Clips of this will be popping up for years to come, especially whenever any of us say we’re not trying to arm everyone.

Now, I’ll admit that I haven’t watched any of it. I frankly find Cohen’s brand of comedy annoying and have since his Ali G days, so I’ve had no interest in seeing him try and make a mockery of the Second Amendment movement.

With that out there, I still find it mind-boggling that anyone fell for it. The idea of small children carrying guns? It just doesn’t make sense and without more context, I won’t be able to make a whole lot of sense out of how it could have happened. But it did, and now we get to deal with it.

But at least someone spotted Cohen and put an end to his schtick. Hopefully, anyone else he tried it with and failed will come forward as well.