Money, in and of itself, won’t win elections. However, a lack of money sure can, but money won’t win all by itself. You also have to have ideas and a message that will rally the voters to you.

After a government employee in Virginia Beach, Virginia, killed 12 people at a municipal building in May, the NRA helped tamp down an effort by the state’s Democratic governor to convene a special legislative session in favor of several gun violence prevention measures. The session was largely pro forma, as the Virginia General Assembly is controlled by Republicans. Despite the NRA’s spending turnabout, it managed to help quash an unusually vociferous push within the state for legislation that included universal background checks and red flag measures.

Of course, there’s also a lot of information about the NRA spending money as well. In part because Virginia is likely to be a key battleground. While they have a Democrat for governor at the moment, Republicans control the legislature. This suggests that the state is going to be a swing state for 2020 or may even be turning blue.

That kind of information would embolden anti-gun activists, to say the least.

Of course, I could be wrong.

In other words, people care about gun control, just not enough to ignore someone’s other positions as well.

Which would be hilarious.

We’ll just have to see what happens, though.