Statistically, two groups are far more likely to become the victims of a violent attack than any other. Those groups are minorities and women.
Minorities represent a disproportionally high percentage of those killed in homicides while women make far more likely targets for robbery and other horrible things. As a result, these are two groups that probably should at least consider lawfully carrying a firearm.
In fact, they’re not being targeted with gun industry marketing, and some on the gun control side think it’s a bad thing.