Hunting has been going through a rough time in recent years. Participation has been way down for quite some time. People just aren’t venturing out into the woods anymore. Not like they used to, anyway.
For the outdoor industry, that’s a bad thing.
It’s also a bad thing for game animals. Hunting helps control the population of these animals so they don’t outgrow their food supply or end up any of the other problems overpopulation might cause. Frankly, hunting is good for the game species and there just hasn’t been a lot of it.