Yeti coolers are expensive buggers. It’s part of why I’ve never bought one. However, a lot of other folks forked out their hard-earned money for the cooler that was supposed to be the top of the heap. Yeti, after all, is a lifestyle brand, and people wanted to signal that they were down with that outdoor lifestyle.

After Yeti’s actions toward the NRA, however, many owners were recording videos of them destroying their Yetis as a form of protest.

However, destroying a cooler is only slightly less stupid than destroying your AR-15 so it won’t hurt anyone. Yeti already has your money. Plus, you’re telling everyone else you had a Yeti and liked it before they made a stupid decision.

Instead, the NRA has a much better idea.

Dragging your Yeti cooler down the street behind your vehicle or using it for target practice might make a good social media splash, but the NRA is offering an alternative to throwing away the $500 you spent on your cooler. You can pick up an “I Stand With the NRA Foundation”sticker at the NRA Annual Meetings & Exhibits in Dallas and use it to cover up the Yeti name.

“Don’t blow up your Yeti cooler. Don’t shoot your Yeti cooler full of holes. Don’t chain your Yeti cooler to the back of your pick-up truck and drag it down the highway,” former NRA President Marion P. Hammer wrote in announcing the strategy. “Put a big ‘I stand with the NRA Foundation’ sticker on your Yeti cooler and keep using it. They cost too much money to destroy to make a statement.  Let a sticker make your statement.”

Hammer notes that it serves two purposes. One, of course, is promoting the NRA Foundation which, in and of itself, is a worthy cause. The other is to cover up the name on the cooler. This deprives Yeti of the free advertising they get when people see one of the coolers they made “in the wild.”

I happen to agree with that move 100 percent.

I get destroying your Yeti might make you feel good. Hey, it’s your property so you’re free to do whatever you want with the damn thing. That said, I have to ask: why destroy a $500 cooler when you can give the company the same middle finger and help a cause I’m sure you believe in?

It’s not rocket science.

For those who don’t have Yeti coolers but are looking for something of similar quality, there are plenty of Yeti competitors who are stepping in and making damn sure everyone knows that they stand with the Second Amendment. In other words, they’re more than happen to snag Yeti’s market share after the giant tripped over its own feet.

While the anti-gunners are busy trying to bully everyone into complying with their fascistic demands, it’s important that we remind companies that we’re consumers too. Cut us off at your own peril.

And, unlike high school kids who are only a few months removed from eating tide pods for fun and profit, we actually have money to buy stuff in the first place.