Glock is probably the most popular handgun maker in the world these days. As a result, they probably don’t need to do things to gin up excitement and spur sales all that often.

However, that makes Glock’s recent announcement all the sweeter.

https://www.facebook.com/GLOCK/photos/a.158024376796.112283.106625151796/10156319017236797/?type=3&theater

Glock’s discount for law enforcement tends to run between $75 and $100, depending on the model. This on a firearm that’s already pretty reasonably priced considering the quality. I don’t care who you are, that’s nothing to sneeze at.

That means any kind of discount represents some pretty solid savings for those who have volunteered to put their lives on the line. As a veteran, I’ve never expected discounts on anything, but I’m sure as hell appreciative of each and every one I’ve ever received or even been offered. This one is no exception.

The fact that it also applies to one of the best firearms for their MSRP out there makes it a little better.

Now, this isn’t universal good news. After all, this doesn’t apply to all dealers. You need to go to one of Glock’s LE Distributors or Sub D Dealers. There’s only a handful of locations available to purchase these guys at.

With the discount being offered, it might make sense for taking a road trip and picking up one of these bad boys. It’s my understanding that there’s a limit on how many pistols you can buy per year under the program, but, if you’ve got buddies who are veterans and want to take advantage of the discount, well…

ROAD TRIP!

For those of you who live near qualifying dealers, well… I hate you. I hate you all, and I mean that in the nicest possible way.

As you may have noticed, I really want to take advantage of this deal myself. You never have too many guns, after all, and I really want a Glock 34 for competition purposes.

Regardless of any of that, I’d like to take a moment and thank Glock for recognizing the many veterans who have served this country with pride and distinction. No, I’m not talking about me, either. I’m talking about the millions of others who served, many in the heat of Iraq or the temperature extremes of Afghanistan. Those deserve real credit and honor, and I’m glad to see them get it.

Now, the question is, will anyone else step up and match Glock’s generosity? Sig, H&K, Smith & Wesson, Ruger, or anyone else would do well to stand and offer a serious discount to veterans during the same period. After all, the firearm industry loves the military and, by extension, veterans. Why not make this offer as well?

Otherwise, expect a whole lot of veterans to look to Glock for their next firearm purchase, regardless of what they might have been shopping for in the first place. We wouldn’t want Glock to get all that publicity and goodwill, as well as all that cash from people who buy discounted firearms and then pay for extra magazines and other accessories, now would we?

Can’t blame a guy for suggesting it.

In the meantime, good on Glock.