Gun rights are under attack from almost every direction you care to look. Our allies in Congress are barely holding on and if the Georgia runoff doesn’t work out the right way, they may be little more than a spit in the wind.

While anti-gunners often equate the NRA with the gun industry–it’s hilarious how many think the NRA “profits” from gun sales, for example–they’re not. The industry is represented by the National Shooting Sports Foundation, which hosts the annual SHOT Show.

Well, it was annual until the age of COVID, anyway.

Now, Mossberg is stepping up to make a generous donation to the NSSF.

O.F. Mossberg & Sons, Inc. announced today a donation of $75,000 to the National Shooting Sports Foundation (NSSF) following the cancellation of the 2021 Shooting Hunting & Outdoor Trade (SHOT) Show. The 42nd annual SHOT Show, scheduled to take place in January 2021, was canceled due to potential health risks associated with the COVID-19 pandemic.

“We’re very disappointed we won’t be able to gather in Las Vegas this year for SHOT Show, and I believe that sentiment is held across the entire industry,” said John MacLellan, Vice President of Sales and Marketing.

“Given the unfortunate recent rise of COVID-19 infections on a global level and the precautions that are being taken regarding slowing the spread of the virus, we fully support NSSF’s decision to cancel the upcoming show. We also understand that most of NSSF’s annual operating expenses are generated through SHOT Show every year, which is why we’re pleased to announce that Mossberg intends to donate $75,000 to help NSSF maintain normal business operations in 2021.”

Founded in 1919, O.F. Mossberg & Sons, Inc., is the oldest family-owned firearms manufacturer in America and is the largest pump-action shotgun manufacturer in the world. Celebrating 100 years of innovation, Mossberg leads the industry with over 100 design and utility patents to its credit and stands as the first ISO 9001 Certified long-gun manufacturer. Complete information on commercial, special purpose, law enforcement and military shotguns, rifles, handguns, and accessories are available at mossberg.com or by calling 1-800-363-3555. Mossberg can also be found on Facebook, Instagram, Twitter and YouTube.

This is quite generous, but also savvy.

The truth is, the NSSF is a vital part of the defense of our Second Amendment rights. While the NRA represents its members, the NSSF represents the gun companies themselves. They’re the bulwark against the oncoming tide of anti-gun legislation we can expect during the Biden era. This money will help the group continue on in spite of SHOT Show’s cancelation.

The last thing we need is to lose a key ally at such an important time. Our rights are in peril, after all, and the gun companies have a strong stake in the consumers being able to hold onto their Second Amendment rights. While they don’t answer to us, they answer to the companies who we buy from. They’re on our side completely, and I’m happy to have them here.

My hope is that other companies will follow Mossberg’s lead on this and help make the NSSF even more stable in these uncertain times.