The Second Amendment matters to me. I mean, I write here. It would be kind of silly for me to do so if it weren't.

Because you read here, it's pretty clear that it matters to most of you, too--unless, of course, you're hate-reading, which is fine because traffic is traffic.

But millions of Americans are, at best, ambivalent about the Second Amendment. They just don't care all that much one way or another. Others have some feelings on the topic, but not particularly strong ones.

What we've long needed is some kind of effort to get in people's faces without coming across as too aggressive. One good way to do that is to be on their televisions. Sure, a lot of people don't even own a TV anymore, but a lot still do.

And the Second Amendment Foundation is going to get in their faces.

From a press release:

In its ongoing fight to protect the right to keep and bear arms, the Second Amendment Foundation is launching a new national television ad calling on Americans to pledge to defend the Second Amendment from gun grabbing groups and individuals who are trying to thwart President Donald Trump’s efforts to unravel Joe Biden’s attempt to erase their rights.

In its 60-second message, which will air multiple times on 19 different cable networks beginning next week, SAF warns of continuing attacks on Second Amendment rights. The Foundation tells the nation how gun-hating radical groups are doubling down in their attacks.

“President Trump is taking actions to roll back Biden’s attack on your Second Amendment rights,” the SAF message says. “But the gun-grabbing radicals are far from done!”

“In our message, we warn the country about anti-gun extremists who are going state-by-state, pushing an agenda to ban the sale of common firearms,” SAF founder and Executive Vice President Alan M. Gottlieb explained. “They want to pass laws to deny Americans their right to own firearms under the Constitution.

“SAF is leading the legal fight to stop this war on gun rights,” he added, “but we need the help of millions of Americans who are willing to pledge their support and defend the Second Amendment.”  

The new SAF advertisement will air on the following networks: Fox News, Fox Business, CNN, MSNBC, HLN, the Weather Channel, CNBC, Bloomberg, BBC America, One America News, the History Channel, TBN, American Heroes Channel, the Outdoor Channel, World Fishing, Game Show, RFD, Direct TV and DISH TV.  

The advertisement asks viewers to call 800-699-0992 and press #1 to make their pledge to defend the Second Amendment.  

“Every American who joins this fight,” Gottlieb said, “helps us in our effort to win firearms freedom, one lawsuit at a time.”

Now, some of those seem pretty obvious--Fox News, the Outdoor Channel, World Fishing, Fox Business, One America News, etc.--but some like CNN, MSNBC, HLN, BBC America, and others seem very different, which makes this move pretty interesting to me.

But the truth is that there are liberal gun owners out there. There are others who might be rethinking gun control right about now out of some fear that President Donald Trump really is as bad as they claim he is. They might suddenly start thinking that defending the Second Amendment is a good idea these days.

And, honestly, there's something to be said about just letting them know we're still out here and we're not exactly rolling over and playing dead now that we don't have to fear the anti-gun jihad many would like to carry out.

It's not necessarily something that will change minds, but it is something that will at least remind people that the Second Amendment is here, it exists, and we are ready to defend it; that millions of Americans are ready to protect our right to keep and bear arms.

This will also remind them that the Second Amendment is part of the Constitution, not a partisan position that should be ignored when it's not convenient.