Intentionally Deceptive Brady Campaign Skews Numbers in "Toddlers Kill" Ad

The Brady Campaign, one of the leading gun control groups in the nation, launched their “Toddlers Kill” campaign earlier this week, citing statistics involving kids.

The problem with their stats? They’re skewed to the point of irrelevance.

While they proclaim “toddlers kill,” the vast majority of their “victims” actually look a lot more like this.


That’s right: the vast majority of those victims are in fact teenagers. Many, if not most of them involved in urban gang warfare.

Let’s look at these deceptive numbers, shall we?

The “Toddlers Kill” campaign refers to the Brady Campaign’s gun death fact sheet, which is based off of the Center for Disease Control’s National Center for Injury Prevention and Control’s statistics.


The anti-gunners claim “2,624 kids and teens die from gun violence,” but number doesn’t just include toddlers, like the “Toddler Kill” campaign misleadingly suggests. Instead it includes gun-related incidents from everyone 19 and younger.

Here’s the actual numbers of accidental firearm deaths by age group:

  • Under the age of 14: 50 deaths
  • 15-24 years old: 148 deaths

Here are the real numbers for homicides involving firearms:

  • Under one year old: 5 deaths
  • Between 1 and 4 years old: 47 deaths
  • Between 5 and 14 years old: 173 deaths
  • Between 15 and 24 years old: 3,587

The real numbers for firearms suicides:

  • Under age 4: 0 deaths
  • Between 5 and 14 years old: 173 deaths
  • Between 15 and 24 years old: 2,270 deaths

While “toddlers kill” makes a very catchy advertising campaign, it is also very deceptive.

Then again “Crips Kill Bloods Kill Crips” isn’t quite as catchy, even as it paints a much more accurate picture of the real issue, which is gang violence.

Here in the real world, we know that gun accidents among all age groups have plummeted, even as gun ownership has risen sharply.




Are you feeling conned to by the Brady Campaign?

Do you feel that Dan Gross and his allies have lied to you?

You should.