Things are never dull in the gun control universe, especially when they’re looking for something to complain about. The Brady Campaign seemed to have missed the memo: Dana Loesch came out with an ad for the NRA called “The Violence of Lies,” which dropped two months ago. They decided to pick today, of all days, to pat themselves on the back, as if the ad was just released.

Look what @NRA is saying about you! Scary…but hey, guess that means we should keep up the good work. WATCH! #Resist #ENOUGH pic.twitter.com/zfn4fQ4iue

— Brady | United Against Gun Violence (@bradybuzz) June 28, 2017

The funniest part of this whole thing? The footage used in the ad is actual footage and what Loesch says is 100% true. The left uses the media and violence to spread their message, including their desire for gun control.

People on both sides of the gun debate weighed in on the Brady Campaign’s response.

Between this and their asinine tweets to @RepRichHudson it's been a banner day for the @bradybuzz social media team. https://t.co/OgbOyltZKV

— Cam Edwards (@CamEdwards) June 29, 2017

The @Bradybuzz keeps drinking the Kool Aid. I'm surprised there's any left. pic.twitter.com/FipDLsMVun

— Beth Baumann (@eb454) June 29, 2017

How is this scary? Name the part that was scary here. Other than the people from the left in the video you see causing chaos.

— Doubting Thomas (@OutrageDenied) June 28, 2017

93 Americans killed by guns every day but I guess it is ok as long as they don't look like this chic and are not related to you.

— Cisco (@BrianFBennett) June 28, 2017

@NRA must be mad HRC didn't win. They have 2 hire angry lady 2 sell guns instead of just saying "Hillary's coming fer yer guns, so buy mor!"

— 🇺🇸WEAR MASKS SAVE LIVES🇺🇸 (@overrhypocrissy) June 28, 2017

You’re clearly uninformed. Dana has been a strong supporter of the Second Amendment way before Hillary even ran. And she was hired before the election was over so…try again?

@NRA is an extremist group only concerned with increasing profits for the gun & ammunition industry. Their media tactics equal incitement.

— Jen S (@calypsoreno) June 28, 2017

Jen, think again. There are average folks, like me, who believe in utilizing our Constitutional rights to protect ourselves. If wanting what was granted to me in the Constitution makes me an extremist then so be it.

Stunning an organization that supposedly defends 2nd Am rights is accusing people exercising 1st Am right to protest as engaging in VIOLENCE

— Sally Kohn (@sallykohn) June 28, 2017

Probably because breaking windows, starting fires and beating on cops is violent.

The fact that people are calling @DLoesch ad racist is terrifyingly funny to me. #GoThatWat 👈🏿

— Colion Noir (@MrColionNoir) June 29, 2017

Dana herself decided to go on Periscope and explain the situation. The BEST part? She points out that the ad isn’t new and that liberals are getting upset over their own actions. Kind of ironic, right?

On my NRA ad. https://t.co/2iZnNrBWGP

— Dana Loesch (@DLoesch) June 28, 2017

Here’s the full, unedited ad:

https://www.youtube.com/watch?v=XtGOQFf9VCE