Leave it to a Fool to stumble onto the obvious, but this one takes the cake.

In a meandering post, Rich Duprey (aka: the Fool) claims to have found “strong evidence indicating women are taking an interest in firearm ownership”.

WOW, you don’t say.

Females have consistently comprised the fastest growing segment of the shooting sports industry for year. The facts speak for themselves:

• Between 2001 and 2013, women involved in target shooting grew from 3.3 million to 5.3 million.
• During the same period, the number of female hunters grew from 1.3 million to 3.3 million.
• 56% of women reported they owned at least one gun, which was also likely to be a semiautomatic handgun (a shotgun was second).
• Gun retailers estimate 20% of their sales are to women.
• 73% of all women gun owners have taken a firearms safety course.

Meanwhile, the Pew Research Center reported a 9 point increase in the number of women supporting gun rights over gun control from 2008 to 2012. The number of concealed carry permits for women has jumped 270% since 2007. While these stats come as no shock to those of us in the firearms industry, it’s about time we start seeing it from the “fools” in main-stream media outlets.

From CNN Money’s Aaron Smith report on how Women are Reshaping the Gun Industry, to Cosmopolitan magazine’s bold declaration that Concealed Carry Purses are the New Hermès Birkins, gun-toting women are finally seeing the spotlight, and it’s no wonder people are taking notice. According to the NSSF, women purchasing a gun in the last 12 months spent on average $870 on firearms and more than $400 on accessories.

In response, gun manufacturers are streamlining their pistols to easily conceal and to fit feminine hands and gear, but women know they’re just playing catch up.

“Women have always been around in the industry,” says Glock spokeswoman Kie Wagner. “We’ve always been here; we’ve always been shooting.”

With more than 5.86 million women actively participating in shooting sports and 3.3 million women hunting annually, the 77% increase in the number of female gun owners should come as no surprise to anyone.

Unless, of course, you’re a fool.