The CEO of Levi Strauss, Chip Bergh, recently gave an interview to CNBC. In and of itself, that’s not really a very big deal. After all, CNBC is the network’s business offshoot and Bergh is the CEO of a well-known apparel company. It stands to reason that he’d get interviewed.
Of course, one of the topics was his company’s–read as his–decision to start funneling money toward gun control groups.
Among the investor community, ahead of the initial public offering that Bergh oversaw earlier this year, the biggest fear was on the flip side — that values would get in the way of profits. Bergh made it clear to investors that the company would not be reticent to take a stand on important social issues, such as Deferred Action for Childhood Arrivals (DACA).
Bergh said gun control was a trickier issue for the company because it did not have a history of taking a stance. “We have an established framework with the board on issues we will take a stand on … but gun control was new one and it was the Parkland shooting that got to the tipping point and felt we needed to take a stand.”