Disney to change Hulu's policy following boycott threats

(AP Photo/Dan Goodman, File)

On Tuesday, I wrote about how Hulu wasn’t going to run ads for gun control, which sparked outrage by many on the left.

Since then, there have been developments.


First, it seemed some threatened to boycott the streaming service.

Calls to #BoycottHulu and #CancelHulu have been trending today on social media in response to reports from the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, and the Democratic Governors Association that the streaming service is refusing to run ads about abortion rights and gun safety laws, presumably on the grounds that the ads are political in nature and Hulu has a vaguely defined “unwritten” policy against political ads.

Democrats are now accusing Hulu of censorship, with it objecting to ads that have been allowed to air on other streaming platforms and on regular television. According to The Hollywood Reporter, Suraj Patel, a Democratic candidate for Congress, says he was told by Hulu that ads about “abortion, guns, climate change, and the Jan. 6, 2021 attack” are too “sensitive” and cannot be shown on Hulu with edits.

Frankly, I don’t think anyone on the left would boycott Hulu. After all, how are they going to watch The Handmaid’s Tale so they can cosplay as a character from there whenever it’s convenient?

No, they weren’t going to boycott.


But, it seems Disney, who owns Hulu, either wasn’t taking any chances or they just didn’t like that these policies were going to benefit the right. They changed the policy.

Hulu will now start accepting ads for political issues, according to Disney — a move that comes after Democrats lambasted Hulu for rejecting ads calling out the GOP on abortion and gun issues.

“After a thorough review of ad policies across its linear networks and streaming platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the company’s general entertainment and sports cable networks and ESPN+,” Disney said in a statement released Wednesday.

The company’s statement continued, “Hulu will now accept candidate and issue advertisements covering a wide spectrum of policy positions, but reserves the right to request edits or alternative creative, in alignment with industry standards.”

So, if they’re going to do this, then I urge the NRA, GOA, SAF, and every other pro-gun group out there to start doing ad buys on Hulu.

I mean, if they’re going to allow political ads, let’s see if they’ll accept them from both sides.


Yet I think this may cost Hulu more than they’ll gain.

As I noted on Tuesday, Hulu isn’t a free service. You still have to pay, though at a lower price if you accept ads. With the plethora of streaming services available, many will simply cancel their service if they’re forced to sit through political ads on a service they’re paying for.

And that’s not even people who will cancel because they disagree with the ads. A lot of people just don’t want to see it in the first place. They canceled cable and went streaming in part to avoid stuff like that.

Then you’ve got those who will boycott Hulu because they’re allowing these particular ads. Especially if it seems they’re unwilling to run ads opposing gun control.

Frankly, Disney is doing everything it can to destroy one of the best-known names in entertainment. This is just the latest salvo in that effort.

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