Michael Bloomberg's Everytown for Gun Safety is planning on spending $45 million this fall, in the hopes of installing an anti-gun majority in Congress and a committed anti-2A Democrat in the White House. 

According to the Washington Post, Everytown and the other gun control groups operating under its umbrella will be focusing their efforts on key battleground states like Pennsylvania and Arizona. In particular, the anti-gunners will be targeting their message to "younger voters, voters of color and suburban women. 

About 80 percent of the $45 million will go to television and digital advertising, according to a person familiar with the spending who spoke on the condition of anonymity because they were not authorized to speak publicly.

The full list of candidates that the money will support will be determined over the coming weeks. Some of the money is expected to support local candidates Everytown has recruited through its “Demand a Seat” program, which encourages activists and survivors of gun violence to run for public office.

Bloomberg, one of the biggest donors to Democratic politics, gave $19 million this year to Future Forward, a super PAC supporting Harris, and nearly $1 million to the coordinated Democratic presidential campaign, which at the time was supporting President Biden before he left the presidential race. Bloomberg remains a donor to Everytown, but the group also raises money from its grass-roots efforts.

Everytown announced a $60 million spending plan before the 2020 election aimed at defeating then-President Donald Trump and electing more Democrats who support gun regulations.

While Everytown isn't planning on spending as much as they did four years ago, other gun control groups are picking up the slack. Giffords has announced it will spend $15 million supporting pro-gun control candidates, so the gun control lobby as a whole will likely be spending at least as much as they did in 2020, if not more. 

Money isn't everything in politics, of course. Michael Bloomberg spent about $1 billion on his own presidential campaign in 2020, but suspended his efforts after a lackluster performance on Super Tuesday, when he scored just 61 of the more than 1,000 delegates up for grabs. 

But money does matter, and the anti-gunners are sparing no expense in electing Kamala Harris and other Democrats who will eagerly support bans on modern sporting rifles, "large capacity" magazines, and Supreme Court nominees who would overturn Heller, McDonald, and Bruen if they have the chance. 

If the NRA had announced plans to spend nearly $50 million electing pro-2A candidates, the liberal media would be clutching its collective pearls and bemoaning the gun lobby's "bought and paid for politicians." There'll be no such handwringing over Everytown's plans, and unfortunately, I don't think the NRA is in a position to drop that kind of money this election cycle anyway. 

The NSSF is hoping to pick up the slack through its Protect Liberty PAC, and other 2A organizations will also be doing some campaign spending of their own, including the USCCA's U.S. Concealed Carry Association for Saving Lives PAC, but the odds are that we're going to be outspent between now and Election Day. If you can support these efforts financially I encourage you to do so, but we also need to be engaged in some grassroots activism on an individual basis; talking to our friends, neighbors, and fellow gun owners about the importance of registering and casting our vote this November.