Levi Strauss Pushes More Gun Control After Rittenhouse Verdict

Levi Strauss Pushes More Gun Control After Rittenhouse Verdict
Eric Risberg

Levi Strauss used to be my go-to source for jeans, and I predominantly wear jeans if long pants are necessary. They fit me pretty well and held up pretty well, so they were my preferred brand.


I’ve sworn them off, though, because the company has decided to back gun control. I’ll be damned if I let my choice of pants play a role in us potentially losing our Second Amendment rights.

But since the announcement that they’d use part of their profits to fund gun control and the immediate stupidity that followed, they have been sort of quiet.

Don’t think they’ve changed their tune, though.

Levi Strauss is offering 24/7 confidential counseling with the help of a “racial trauma specialist” and encouraging employees to advocate for “common sense gun laws” following Kyle Rittenhouse’s acquittal.

Levi’s Chief Diversity, Equity & Inclusion Officer Elizabeth Morrison sent a letter to employees, obtained by the Daily Mail. She claimed that the news of the Rittenhouse verdict, following “racial justice protests last year” created a “difficult day for many.”

“The pain and trauma of race, identity and belief-based tragedies is a reality that many of us are struggling with on an ongoing basis,” Morrison, who has worked at Levi Strauss for just over a year, continued. “It can feel physically, mentally and emotionally draining to continue to relive these moments, and I want you to know, it’s okay to not be okay.”

The letter concluded with a call to action, encouraging workers to donate to “social justice” organizations and contact “elected officials to let them know just how important common-sense gun laws are to you.”

Workers were told they can take paid volunteer time for “advocacy efforts,” while Levi Strauss will match employee’s donations 2:1 to “organizations focused on racial equity, justice and curbing gun violence.”


First, why does a white guy being acquitted for shooting three other white guys require “racial trauma counseling” anyway?

Imagine you’re a Second Amendment supporter who works for Levi Strauss and you’re told that those with who you disagree can take time off from work with pay to advocate for their beliefs, but you have to use your own vacation time or go without pay to advocate for yours. Honestly, if you’re reading this, my advice is to find a new job.

After all, it’s clear that Levi Strauss is focused on a left-wing agenda and has no use for any employees’ views that don’t follow those same lines.

Now, they have every right to do so. They’re not required to maintain any kind of neutrality, nor should they be.

But on the same token, none of us are required to buy their jeans, either. We’re not required to work there or spend money with them. We can vote with our dollars and make it very clear where we stand. If enough people do it, they’ll feel the pressure and knock this nonsense off entirely.


Plus, woke CEOs need to remember that going woke isn’t going to save them. It’s not going to win them the approval of the left. The best they’ll get out of the deal is that the left will eat them last.

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